Muhammad Salman

Custom Automation, CRM & Web Systems Built to Replace Manual Work.

I help businesses build practical systems for CRM automation, eCommerce workflows, POS operations, marketing automation, API integrations, server optimization, and deployment pipelines.

18+ Years
IT & Platform Leadership
3,000+
SaaS Clients Supported
99.98%
Production SLA Uptime
01.CRM Automation
02.Website Development
03.API Integration
04.eCommerce Automation
05.POS + CRM Systems
06.Marketing Automation
07.DevOps & CI/CD
08.Server Optimization

Most Businesses Don't Have a Marketing Problem. They Have a Systems Problem.

Disconnected tools, manual workflows, and unmonitored data are silently costing time, money, and customers every single day.

01

Leads fall through the cracks

The Cost

Manual follow-up fails. Most leads go cold within hours and never convert.

The Fix

Automated CRM workflows that follow up instantly via SMS, email, or WhatsApp.

02

Customer data lives in 3 different places

The Cost

Staff search emails, spreadsheets, and apps for basic info. Hours lost every day.

The Fix

A centralised POS + CRM system with every contact, invoice, and interaction in one place.

03

eBay prices don't reflect Amazon source changes

The Cost

Amazon source price drops — your eBay margin is gone. No one noticed until too late.

The Fix

Automated price monitoring with alerts and a controlled eBay update approval workflow.

04

CRM automations are broken or disconnected

The Cost

Zapier sequences fire incorrectly. Data lands in the wrong fields. Pipeline visibility is zero.

The Fix

Properly architected CRM workflows with tested triggers, field mappings, and error-handling.

05

Deployments are risky and manual

The Cost

Code ships directly to production with no staging, no tests, and no rollback plan.

The Fix

A CI/CD pipeline with PR review, staging validation, and controlled production deployment.

06

Staff repeat the same tasks every day

The Cost

Manual data entry, copy-pasting between systems, sending the same messages repeatedly.

The Fix

Custom automation workflows on n8n, Zapier, or direct API integrations that eliminate repetition.

Automation ROI & Time-Savings Calculator

See how much manual busywork, duplicate entries, and fragmented processes are actually costing your business each month.

18hrs/wk

Data entry, follow-ups, copying data between spreadsheets & apps.

2 hrs20 hrs40 hrs60 hrs
$45/hr

Wages, taxes, overhead, or your billable hourly value.

$15/hr$75/hr$140/hr$200/hr
Quick benchmarks:
Money Wasted Per Month
$3,510

Lost to manual repetition every 30 days

Total Yearly Savings if Automated
$42,120

Recoverable annual bottom-line cashflow

Annual time reclaimed:936 hours/year

Services Built Around Real Business Problems

All Services →
⚙️

GoHighLevel (GHL) CRM Setup & Automation

End-to-end GoHighLevel system design and implementation for service businesses, including lead capture, nurture sequences, and appointment workflows.

  • ▸GHL account setup and sub-account management
  • ▸Multi-step SMS/email follow-up sequences
  • ▸Pipeline, stage, and opportunity configuration
🔗

CRM Integration & Lead Generation Systems

Building and connecting CRM systems with 50+ integrations across Salesforce, HubSpot, Zoho, Laravel-based systems, and more to synchronise leads, appointments, and lifecycle workflows.

  • ▸CRM integration across Salesforce, Zoho, HubSpot, LionDesk
  • ▸Website-to-CRM data sync for lead and appointment capture
  • ▸Trigger-based lead routing workflows
🔄

Workflow Automation (Zapier / Make.com / n8n)

Building automation workflows using low-code platforms and custom integrations to eliminate manual work, connect systems, and scale operations efficiently.

  • ▸Zapier native application development and Zap creation
  • ▸Make.com scenario design and execution
  • ▸Self-hosted n8n workflow development
☁️

SaaS Platform Development & Management

Full platform lifecycle management — architecture, engineering, DevOps, and release governance for high-traffic SaaS systems.

  • ▸High-availability architecture at 99.98% uptime
  • ▸CI/CD pipeline implementation (GitHub Actions, Jenkins)
  • ▸Release governance, rollback planning, and deployment controls
💻

Web Development (PHP, WordPress, React)

Full-stack web development using modern frameworks and platforms, from simple WordPress sites to complex database-driven web applications and performance-focused Next.js frontends.

  • ▸Custom WordPress theme and plugin development
  • ▸PHP application development (Laravel, CodeIgniter, Zend)
  • ▸Next.js website development for service businesses
🧩

API & System Integration

Custom integration work that connects websites, CRMs, internal tools, and third-party services into one reliable business workflow.

  • ▸Website-to-CRM integration using REST APIs and webhooks
  • ▸Laravel CRM, custom admin, and third-party platform connectivity
  • ▸Data mapping, validation, and field normalisation
High-Priority Featured ProjectNext.js + Laravel CRM Case Study

Next.js Diagnostic Website + Laravel CRM Workflow Integration

A high-performance Next.js frontend connected to a Laravel CRM with automated appointment capture and instant WhatsApp + Telegram team alerts.

High-performance Next.js frontend
Appointment and inquiry capture
Laravel CRM sync
WhatsApp + Telegram internal alerts

Workflow Snapshot

01

User Visits Website

02

Submits Appointment / Inquiry

03

Data Captured by Workflow

04

Appointment Sent to Laravel CRM

05

WhatsApp Alert Sent

06

Telegram Alert Sent

07

Team Reviews & Responds

Next.jsReactLaravel CRMREST API IntegrationWorkflow AutomationAppointment Forms

Amazon → eBay Price Monitoring & Auto-Update Automation

A controlled automation system for Amazon-to-eBay dropshippers managing large product catalogues. Detects price changes, calculates suggested eBay prices based on margin rules, sends approval alerts, and updates listings through a controlled backend workflow.

  • ✓Monitor up to 4,000+ Amazon products at 6–12 hour intervals
  • ✓Alerts via Email, WhatsApp, or Telegram when prices change
  • ✓Review suggested eBay prices with calculated profit margins
  • ✓Approve updates before any eBay listing is changed
  • ✓Controlled API updates respecting eBay platform rate limits
  • ✓Admin dashboard with full price history and audit trail
Discuss This System

Automation Workflow

01

Product List

Up to 4,000+ items

02

Price Check

Every 6–12 hours

03

Change Detected

Threshold triggered

04

Suggested Price

Margin calculated

05

Alert Sent

Email / WA / Telegram

06

eBay Updated

After your approval

REST APIseBay APIWhatsApp APITelegramScheduled JobsMySQL

Pricing Packages

Starter

$799

Advanced

$1,499

Custom High-Volume

From $2,499

Pricing Engine & Arbitrage Model

Amazon to eBay Dropshipping Margin Calculator

Real-time listing price solver with embedded marketplace fee absorption and automated net margin modeling.

Presets:
$
$1$100$250$500
Final Value Fee + payment processing
%
5%13.25% (Standard)18% (Promoted)25%
Target net markup over source cost
%
5%20% (Recommended)40%75%
Live Pricing Output● Real-time
Suggested eBay Listing Price
$62.25

Covers Amazon acquisition + $8.25 eBay fees + target profit.

Estimated Net Profit ($)+20.0% on cost
$9.00
Net margin on sale price: 14.5%
Amazon Sourcing Cost$45.00
Est. eBay Take (13.25%)-$8.25
Net Take-Home per Sale+$9.00
Automate Your Price Monitoring

Sync catalog prices, track supplier stock & protect margins automatically 24/7.

👤

Contact & Customer Records

Full customer history, contact details, and interaction log in one view.

🧾

Invoice Management

Generate, track, and manage invoices without spreadsheets.

📊

Sales & Purchase Management

Track every sale and purchase with real-time dashboard updates.

🏪

Point-of-Sale Workflow

Fast, reliable POS interface designed for counter and retail operations.

👥

Multi-User Access Control

Role-based access for staff, managers, and admin accounts.

📈

Business Reporting

Revenue, sales, and performance reports — no manual data collection.

Complete POS & CRM System for Small and Medium Businesses

A custom-built business management system that handles contacts, customers, invoices, sales, purchases, and point-of-sale operations in one place — built specifically around how your business works.

Not a subscription SaaS with limitations. A custom system on your hosting, with your branding, configured to your processes.

Package Pricing

Starter

$499

Professional

$999

Custom Business

From $1,499

Capital Expenditure vs. Per-Seat SaaS

Custom CRM vs. Monthly SaaS Cost Estimator

Simulate 36-month compounding subscription liability against an owned, one-time Laravel CRM build.

Benchmarks:

Commercial SaaS Subscriptions

Recurring Liability
$
$20$150 (Avg Salesforce)$350+
1 Seat8 Seats25 Seats50 Seats
Monthly Run-Rate:$1,200/mo

Custom Laravel CRM (Owned Asset)

Fixed Investment
$
$1,500$3,500 (Typical Build)$8,000$15,000
$
$20 (VPS)$50 (Standard)$120$250
Monthly Run-Rate:$50/mo
Cumulative Expense Timeline

SaaS Compounding Overhead vs. Custom Asset Equity

Breakeven:Month 4
SaaS Cost over 3 Years
$43,200
Year 1 Cumulative:$14,400
Year 2 Cumulative:$28,800
Year 3 Cumulative:$43,200

Zero equity retained. Costs increase automatically as seats are added.

Custom CRM Cost over 3 Years
$5,300
Year 1 (Build + Server):$4,100
Year 2 Cumulative:$4,700
Year 3 Cumulative:$5,300

100% self-hosted ownership. Unlimited users and data records without penalty.

Net 3-Year Financial Advantage
$37,900

Total Capital Retained (88% lower cost of ownership vs. SaaS).

• Full source code & database IP ownership
• Zero per-seat feature gating or upsells
• Custom business workflows & direct API endpoints
Stop Paying Monthly Subscriptions - Request a Custom CRM Quote

Custom Laravel CRM systems scoped within 48 hours. Tailored to your specific customer journey.

Delivered Systems, Not Promises

All Projects →

Next.js Diagnostic Website + Laravel CRM Workflow Integration

Business Automation

A performance-focused Next.js diagnostic website integrated with a Laravel-based CRM. Appointment and inquiry submissions are auto…

Next.jsLaravel CRMREST APIsWorkflow Automation
View case study →

Amazon → eBay Price Monitoring & Auto-Update Automation

eCommerce Automation

An automated price monitoring system built for Amazon-to-eBay dropshippers managing large product catalogues. The system checks Am…

n8n / Custom AutomationREST APIseBay APIAmazon Price API
View project list →

Complete POS & CRM System

POS & CRM

A custom-built business management system for small and medium businesses covering customer records, invoice management, sales tra…

PHPLaravelMySQLReactJS
View project list →

AI-Assisted CI/CD & Deployment Pipeline Automation

DevOps

A CI/CD pipeline implementation to help development teams move code from pull request through staging to production in a controlle…

Bitbucket PipelinesCI/CDGitHub ActionsAutomated Testing
View project list →

Rackspace Load Balancer & Round-Robin Traffic Distribution

Infrastructure

A server infrastructure setup on Rackspace to distribute incoming application traffic across multiple servers using a round-robin …

RackspaceLoad BalancingRound-Robin DistributionLinux Servers
View project list →

Email Campaign Automation & Deliverability Workflow System

Marketing Automation

A structured email campaign management and automation system for running organised, permission-based email outreach. The system ha…

n8nSMTP ConfigurationSPF / DKIM / DMARCCampaign Scheduler
View project list →

Instagram Marketing Workflow & Outreach Automation

Marketing Automation

A structured marketing workflow system for managing Instagram-based outreach campaigns using platform-compliant API workflows. The…

n8nInstagram Graph APICRM IntegrationCampaign Tracking
View project list →

Ready to Replace Manual Work With a Real System?

CRM automation, eCommerce monitoring, POS systems, marketing workflows, CI/CD pipelines, or server optimization — let's build what your business actually needs.

Questions Before You Reach Out

Can the system be fully customised for my business?+

Yes. Every system is built around your specific workflows, not an off-the-shelf product with limitations. Whether it's a POS system, CRM automation, or an eCommerce monitoring tool, the scope is defined around your operations and adjusted to fit how your business actually runs.

Do you build CRM automation workflows from scratch?+

Yes. I build end-to-end CRM workflows across GoHighLevel, HubSpot, Salesforce, Zoho, and custom setups. This includes lead capture, nurture sequences, pipeline stages, SMS/email automations, appointment booking, and third-party integrations via Zapier, Make.com, or direct API connections.

Can you integrate third-party APIs and services?+

Yes. API integration is a core part of the work — connecting platforms, building webhook-driven workflows, syncing data across systems, and extending existing software with custom API layers. I have built 50+ CRM integrations and a native Zapier application used by thousands of businesses.

Can you connect a Next.js website to a Laravel CRM with appointment automation?+

Yes. I can build or extend a Next.js website, connect forms and appointment flows to a Laravel-based CRM, and automate alerts through channels like WhatsApp and Telegram. The goal is a reliable end-to-end workflow from website inquiry to CRM capture and internal response.

How does the Amazon to eBay price monitoring automation work?+

The system monitors your Amazon source products at configurable intervals (every 6–12 hours), detects price changes, calculates suggested eBay listing prices based on your profit margin rules, then sends alerts via Email, WhatsApp, or Telegram. You review and approve changes before any eBay listing is updated. All eBay updates are executed through controlled API workflows that respect platform rate limits.

What does a POS + CRM system include?+

The POS + CRM system is a complete business management platform covering customer and contact records, invoice management, sales tracking, purchase management, a point-of-sale workflow, multi-user access control, and an admin dashboard with business reporting. It is customised to match your specific business operations, branding, and data structure.

How is pricing determined?+

Pricing is based on scope, complexity, number of integrations, and customisation required. Published pricing represents typical starting points for standard builds. Complex systems with custom modules, multiple third-party integrations, or advanced automation logic will be scoped and quoted separately. All pricing is discussed upfront before any work begins.

Do you provide support after the project is delivered?+

Yes. Most packages include a post-launch support window. Beyond that, ongoing maintenance, training, and support can be arranged separately. Detailed handover documentation and walkthrough sessions are included in all deliveries.

Can you improve an existing website or CRM setup?+

Yes. I regularly take over existing systems — fixing broken workflows, improving CRM data quality, optimising lead routing, improving site performance, adding new integrations, or extending functionality. An audit is the usual starting point to identify the highest-value improvements.

Do you work with businesses internationally?+

Yes. All work is delivered remotely. I have worked with US-based SaaS companies for over 8 years and regularly collaborate with businesses across the US, UK, Canada, and Australia. Communication is in English and project management is handled via Slack, Notion, or your preferred tool.

What technologies do you work with?+

Web: PHP, Laravel, React, Next.js, WordPress. Automation: GoHighLevel, Zapier, Make.com, n8n. CRM: Salesforce, HubSpot, Zoho, LionDesk. APIs: REST, webhooks, eBay API, WhatsApp API, Telegram API. Infrastructure: MySQL, Redis, Linux servers, CI/CD pipelines, cPanel/VPS hosting.

Still have questions? Reach out directly.

Get in Touch