Muhammad Salman
Director of IT & Business Automation Specialist
18+ years building real systems — from SaaS platforms serving 3,000+ businesses to custom CRM automations, Amazon-to-eBay monitoring tools, and POS solutions.
Quick Facts
- Experience
- 18+ years
- Specialisation
- Sales automation, system integration, and high-traffic platform optimisation.
- Languages
- English (Fluent), Urdu (Fluent)
- Location
- Remote — works with US, UK, AU clients
Education
Master of Information Technology (MSIT)
University of the Punjab
2006 – 2008 · CGPA: 3.83 / 4.00
Bachelor of Mathematics & Computer Science
University of the Punjab
2004 – 2006 · Grade: A
Career Timeline
2008–Present
Professional Career
18+ years across software, CRM, DevOps, and automation
2018–2024
Director of IT @ Rebel IQ
Led 25+ engineers, managed 3,000+ customer SaaS platform
2024–Present
Independent Consultant
GHL, CRM automation, eCommerce, POS systems
Professional Summary
I am a Director of Information Technology and Growth Automation specialist with more than 18 years of experience leading enterprise SaaS platforms, CRM systems, and cloud-based infrastructure for US-based organisations. My career spans technology strategy, people leadership, DevOps governance, platform scalability, and operational excellence.
I have a strong background in GoHighLevel (GHL) CRM systems, workflow automation using Zapier, Make.com, and n8n, and building lead generation funnels for service businesses. I have managed distributed engineering teams across Serbia and India, maintained 99.98% platform uptime, contributed to 30% revenue growth, and reduced customer churn by 25% through structured SLA governance. I translate business goals into clear technical scope, lead Agile sprint delivery, and build automation systems that improve activation, retention, and operational efficiency.
Background & Approach
My career began in project management and web development, growing through hands-on engineering roles into platform leadership and growth automation. I have built award-winning mobile applications, managed distributed engineering teams across multiple countries, and designed automation systems handling thousands of daily interactions.
I bring a combination of deep technical skill — from backend PHP and Laravel to Node.js microservices and DevOps — alongside practical experience with CRM platforms, workflow automation, and business operations. I am equally comfortable writing production code as I am scoping a technical roadmap with stakeholders.
What I Build
Let's Build Something Together
Available for CRM automation, eCommerce systems, POS development, API integration, and web projects.