A dental practice does not need more leads. It needs the patients it already has to come back every six months, and the new patients who call to actually book. I build GoHighLevel around recall and reminders, the two things that fill a hygiene book.
Every practice has the same gap. Patients who came in January were due back in July. It is now November and nobody called them, because the front desk was busy with the patients who did show up. Those missing patients are not lost to a competitor. They are lost to nobody remembering.
New patients are the same story. Someone calls about a cleaning, hears the price, says they will think about it, and the practice never speaks to them again. A week later they book with the practice that texted them a booking link the same day.
GoHighLevel handles the part the front desk never gets to: the recall message, the reminder, the follow-up, and the review ask. The front desk still talks to patients. The system makes sure the patients who need a nudge actually get one.
Built around your recall cycle and your appointment types. A single-dentist practice and a three-chair practice with two hygienists do not get the same setup.
Every practice has patients who were due six months ago and never came back. I build a recall run that texts and emails patients when their cleaning or check-up is due, then again at two weeks and a month, with a booking link in each message. Patients who book drop out of the run on their own. The front desk stops working through a printed list at the end of the month.
A text three days before the appointment, another the day before, and a short one the morning of, with the time, the dentist, and a link to confirm or reschedule. Patients who need to move reply to the text instead of not turning up. The reminders are set per appointment type, so a hygiene visit and a two-hour crown prep do not get the same wording.
A new patient rings, asks about a price, and says they will call back. Most do not. I build a follow-up run for new-patient enquiries: a text the same day with the booking link, a second message two days later, and a third a week later. It mentions the treatment they asked about, whether that is a cleaning, whitening, or an implant consult, so it does not read like a blast.
Dental phones ring hardest at 8am and at lunch, exactly when the front desk is busiest. A missed call gets a text within a minute: sorry we missed you, what do you need, and a link to book or leave a message. Replies land in one inbox the front desk can work through between patients.
A patient leaves happy after a cleaning and nobody asks for a review. Two hours after the appointment, they get a short text with a link to your Google page. New patients choose a dentist on reviews more than on anything else, so the ask goes out when the visit is still fresh.
The dentist presents a plan for a crown or Invisalign, the patient takes the printout home, and nothing happens. I build a follow-up run for open treatment plans: a message the next day with the plan and the cost, a second one a week later, and a check-in a month on. It keeps the plan in front of the patient without the front desk having to chase it.
Step 01
A new patient calls, or an existing patient hits their six-month due date. Either way, the contact lands in the right list with the right tag.
Step 02
New patients get a booking link the same day. Recall patients get a reminder with a link. Missed calls get a text back within a minute.
Step 03
Reminders go out at three days, one day, and the morning of the visit. The patient confirms or reschedules by replying to a text.
Step 04
After the appointment, a review request goes out and the next recall date is set. The patient is already in the next recall run before they leave the car park.
GoHighLevel is not HIPAA compliant out of the box. There is a HIPAA add-on at $297 a month, and compliance needs a signed Business Associate Agreement, the right configuration, and staff who handle patient information properly. A dental practice holds protected health information, so this is not a detail to skip. We sort it before any build starts, and we agree on what belongs in GoHighLevel and what stays in your practice management software.
Pricing for the build itself is $900 one-time for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most projects take 2 to 6 weeks, and both tiers include 30 days of post-launch support for bug fixes and small tweaks. The GoHighLevel software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with a 14-day free trial. SMS, email, and call usage is billed separately.
Full scope and pricing are on the GoHighLevel setup page and the CRM automation page.
Not by default, and I do not claim otherwise. GoHighLevel offers a HIPAA add-on at $297 a month, and compliance depends on how it is set up: a signed Business Associate Agreement, the right settings, and staff handling patient information correctly. A dental practice holds protected health information, so we talk about the add-on and what it needs before any build starts. What goes into GoHighLevel, and what stays in your practice management software, is a decision we make together.
No. GoHighLevel is not a replacement for Dentrix, Eaglesoft, Open Dental, or whatever your practice runs on. It sits next to it and handles the patient communication: recall, reminders, follow-up, and reviews. Where your practice software has an API or an export we can use, I connect it. Where it does not, we agree on a simple manual step, like marking a patient as recalled, rather than pretending a connection exists.
We start with an export. You send a list of patients who are due, or overdue, and I import them with the right tags and due dates. The recall run then works off that list. For ongoing recall, we either connect the practice software or agree on a regular export. I tell you which one applies to your system before you pay anything.
The software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with annual billing working out to about $81, $248, and $414 a month, and a 14-day free trial. SMS, email, and call usage is billed separately. The HIPAA add-on, where needed, is $297 a month on top. My build work is a one-time fee: $900 for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most projects take 2 to 6 weeks.
Most patients prefer them to phone calls, as long as the messages are short and useful. I keep reminders to three at most, and every message has a way to reply or opt out. Recall messages stop the moment a patient books. If a patient asks not to be texted, they come off the list.
Yes, and it is usually the fastest win. Patients who have not had a cleaning in 12 to 18 months are the easiest to bring back, because they already know the practice. I build a separate reactivation run for them, with a different message from the standard six-month recall, and a booking link that goes straight to a hygiene slot.
Tell me your practice size, what you use for patient records, and how recall works today. I will come back with an honest scope, a timeline, and a price. Back to the GoHighLevel hub if you want the full picture first.