A gym lives or dies on the members who keep showing up. I build GoHighLevel systems that follow up on trials, remind members before a payment or renewal, fill empty class spots, and bring lapsed members back before they join somewhere else.
Every gym knows the pattern. January brings a wave of trials. Half of them come once and never come back, because nobody asked how the first class went. A member stops showing up in March and nobody notices until June, when the direct debit fails and the membership is already gone. A class has three empty mats and a waitlist of five people who were never told a spot opened.
The front desk is busy checking people in and answering the phone. Coaches are coaching. Nobody has time to work through a list of trials from last week or members who have not been in for three weeks. So the list never gets worked, and the gym keeps paying to win new members while the old ones walk out the back door.
I set up GoHighLevel so the trial follow-up, the class reminder, the payment nudge, and the win-back message happen on their own, while your team runs the floor.
These workflows are built around how your gym already runs: your trial offer, your class schedule, your membership types, and the point where a member usually drops off.
Someone books a free trial class or a seven-day pass. They come once, then life gets in the way. I set up a follow-up that starts the same day: a text asking how the class went, a message the next morning with the class schedule for the week, and a short check-in a few days later offering a membership chat. Trials convert when someone talks to the person, not when a pass expires quietly in their inbox.
A membership renews, a payment fails, or a contract ends, and nobody tells the member before it happens. The workflow sends a reminder before renewal, a note if a payment fails with a link to update the card, and a message when a membership is about to end. Members stay because they were told, not because they were chased after the fact.
A member books a class, then forgets it. The class has an empty mat and a waitlist that never got called. I set up booking confirmations, a reminder the day before, and a reminder an hour before class. If a member cancels, the spot opens and the first person on the waitlist gets a text offering it. Your classes stay full without your front desk working the phone.
A member stops coming. Nobody notices for two months, and by then they have joined somewhere else. The workflow watches attendance and flags a member who has not shown up in three weeks. They get a short, honest message: we noticed you have been away, is everything all right, here is a free class to come back. Some come back. The ones who do not get one more message, then the sequence stops. You find out why people leave instead of guessing.
A member hits a milestone, finishes their first month, or tells a coach they love the gym. That is the moment to ask for a review. The workflow sends a text with a link to your Google profile after a member's first month and after a milestone you choose. New members read recent reviews before they ever walk in, and a steady run of them does more than any ad.
Trial, membership type, class history, last visit, and every message in one contact record. When a member calls, your front desk sees what they hold, when it renews, and when they last came in. No more asking a member to repeat what they told your coach last week.
Step 01
We walk through your member journey: how trials sign up, what happens after the first class, how memberships renew, and when members usually stop coming. I write down what a trial is, what a joined member is, and what a lapsed member is worth to you.
Step 02
I build the pipelines, the trial follow-up, the membership reminders, the class booking flow, the win-back sequence, and the review requests inside your GoHighLevel account. Message wording is drafted with you, because a text from your gym has to sound like your gym.
Step 03
Before launch I test the whole path: a test trial sign-up, the follow-up messages, a class booking and reminder, a failed payment, a lapsed member, and a review request. Anything that fires at the wrong time gets fixed here, not on a real member.
Step 04
The system goes live with handover documentation and a walkthrough session for your front desk and coaches. Setup and CRM Automation include 30 days of post-launch support for bug fixes and small tweaks.
Most projects take 2 to 6 weeks depending on scope. A single-studio setup is usually at the shorter end. The timeline is agreed before work starts.
One-time fee. Account and sub-account setup, one pipeline, lead capture, one SMS plus email follow-up sequence, calendar and booking, basic landing page, and 30 days post-launch support.
One-time fee. Everything in Setup, plus trial follow-up, membership reminders, class booking, win-back for lapsed members, review requests, multiple pipelines, and integrations where possible. Includes 30 days post-launch support.
GoHighLevel software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), annual billing about $81 / $248 / $414 a month, with a 14-day free trial. SMS, email, and call usage is billed separately. Prices as of November 2026, check gohighlevel.com for the latest.
Related: GoHighLevel for auto repair shops runs on the same pattern, a local business where bookings, reminders, and reviews keep the diary full.
Setup is $900 one-time for a foundation build: account and sub-account setup, one pipeline, lead capture, one SMS plus email follow-up sequence, calendar and booking, and a basic landing page. CRM automation from $1,500 covers the fuller build: trial follow-up, membership reminders, class booking, win-back for lapsed members, and review requests. GoHighLevel software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), annual billing about $81 / $248 / $414 a month, with a 14-day free trial. SMS, email, and call usage is billed separately.
Most projects take 2 to 6 weeks depending on scope. A single-studio setup is usually at the shorter end. A fuller build with class booking, membership reminders, and win-back takes longer, because the class schedule, membership types, and message timing need your input. The timeline is agreed before work starts.
It depends on the tool. Website forms and trial sign-up pages connect directly. Some gym management and class booking tools can pass data through a webhook or API, and I check that during discovery before promising anything. Where a direct connection is not possible, I set up a simple handoff so trials, bookings, and lapsed members still land in one place.
No, if it is set up right. Each workflow has a clear stop: a member who replies, books, or renews leaves the sequence. A trial gets a handful of messages over a week, not a message every day for a month. A lapsed member gets two messages, then nothing. You approve the timing and the wording before anything goes live.
They get a short message the same day with a link to update their card, then one reminder a few days later if it is still unpaid. If it still fails, the membership moves to a stage that tells your front desk to call. The member is not locked out without warning, and you are not chasing failed payments by hand.
Yes. Setup and CRM Automation both include 30 days of post-launch support for bug fixes and small tweaks. After that, ongoing maintenance and support can be arranged separately. Handover documentation and a walkthrough session are included.
Tell me how trials sign up today, when members usually drop off, and how class bookings work. I will come back with an honest recommendation, realistic scope, and a clear price, with no obligation.