Your techs are on jobs all day. The phone rings while they are working, estimates go out and never get chased, and reviews only come from the one unhappy customer. I build GoHighLevel so the follow-up happens on its own.
A homeowner calls at 11am while your crew is on a roof. Nobody picks up. They call the next company on Google. That is not a marketing problem. That is a missed call with no text back, and it happens ten times a week.
The same thing happens with estimates. You spend an hour at a house, send a quote for a furnace or a re-roof, and then the customer goes quiet. Nobody chases it because everyone is out on the next job. A week later they have signed with someone who called them back.
GoHighLevel fixes the boring part: the reply, the chase, the reminder, and the review ask. Your crew still does the work. The system makes sure the work turns into the next booking.
Each one is built around a real job, not a template. If your business does not send estimates, we leave estimate follow-up out. If you live on storm work, storm intake comes first.
A call comes in while your techs are on a roof or under a sink. The caller gets a text within a minute: sorry we missed you, what do you need, and a link to book. I set this up with the native missed-call text-back toggle plus a workflow behind it, so the text goes out even when nobody is at the desk. If the caller replies, the conversation lands in one inbox your office can see.
You send a quote for a new water heater or a full roof and hear nothing for three days. I build a follow-up run that texts and emails on day one, day three and day seven, with a different angle each time: the quote link, a note about the warranty, and a plain question asking if the price was the problem. Every reply moves the opportunity in the pipeline so you can see which estimates are still alive.
The day before a job, the customer gets a text with the arrival window and the tech's name. The morning of the job, another short reminder. If the customer needs to move it, they reply to the text instead of calling the office. Fewer no-access visits, fewer wasted truck rolls.
When a job is marked complete, the customer gets a text asking how it went, with a link straight to your Google review page. Happy customers get asked at the moment they are happiest, right after the work is done. Unhappy ones get a chance to tell you first, before they tell Google.
After a storm, the phone rings off the hook and every roofer in town is chasing the same houses. I build a short intake form that captures the address, the damage, photos if the customer has them, and whether there is an active leak. Leads are tagged by damage type and sorted so the urgent leaks get called first, not last.
If you run your jobs in Jobber, GoHighLevel launched a native Jobber integration in September 2025. I connect it so new Jobber clients and jobs flow into GoHighLevel without double entry, and follow-up can run off real job status instead of someone remembering to update a spreadsheet.
Step 01
Google ad, website form, or a phone call. It lands in one pipeline with the service type tagged: HVAC repair, drain call, roof inspection, or whatever you actually sell.
Step 02
Missed call gets a text. Form fill gets a text and an email. The reply asks one question, not five, and offers a booking link.
Step 03
Once the estimate is sent, the follow-up run starts on its own. Nobody has to remember to chase it on Thursday.
Step 04
Reminders go out before the job. A review request goes out after it. The pipeline closes when the job is done, not when someone gets around to it.
Setup is $900 one-time. That covers the account, one pipeline built around your jobs, lead capture, one follow-up sequence, calendar and booking, and a basic landing page. CRM automation starts at $1,500 and covers the full set: missed-call text-back, estimate follow-up, job reminders, review requests, and the Jobber connection where you use it.
The GoHighLevel software itself is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro). Annual billing works out to about $81, $248, and $414 a month, with a 14-day free trial. SMS, email, and call usage is billed separately. Most projects take 2 to 6 weeks, and both tiers include 30 days of post-launch support for bug fixes and small tweaks.
Full pricing and scope live on the GoHighLevel setup page and the CRM automation page. If the phones are the biggest problem, read the AI receptionist page too.
When a call rings out or goes to voicemail, GoHighLevel sends the caller a text automatically, usually within a minute. The text says you missed their call and asks what they need, with a link to book. Replies come into one shared inbox. It needs A2P 10DLC registration for US texting, which I set up as part of the build, and a phone number in GoHighLevel. It does not replace answering the phone; it catches the calls you cannot answer.
Yes. GoHighLevel launched a native Jobber integration in September 2025. It syncs clients and jobs between Jobber and GoHighLevel so you do not enter the same customer twice. I connect it during setup and map the fields so follow-up runs off real job status. If you use a different job system, I check whether it has an API or webhook we can use, and tell you honestly if it does not.
The software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with annual billing working out to about $81, $248, and $414 a month, and a 14-day free trial. SMS, email, and call usage is billed separately. My build work is a one-time fee: $900 for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most home services projects take 2 to 6 weeks.
With a short intake form and a tag system. The form captures address, damage type, and whether there is an active leak, and the lead is tagged so urgent leaks sort to the top of the list. A text goes back straight away saying you have their details and when someone will call. It does not book jobs by itself, and it does not replace a person triaging the list, but it stops leads sitting in a voicemail queue nobody has time to listen to.
That is the size it is built for. The point is that follow-up, reminders, and review requests happen without the office person doing them by hand. Setup is $900 one-time, and I hand over documentation plus a walkthrough so your office person can change a message or pause a workflow without calling me.
Yes. The intake and follow-up change a bit: the form asks about the claim and the adjuster visit, and the follow-up run is longer because insurance jobs take weeks, not days. I build that around how your jobs actually move, not a generic roofing template.
Tell me what you sell, where your leads come from, and how many calls go unanswered in a normal week. I will come back with an honest scope, a timeline, and a price. Back to the GoHighLevel hub if you want the full picture first.