Your clients decide at 9pm, after the front desk has gone home. They want to book, they want to know the price, and they want to know what happens after a treatment. I build GoHighLevel so that enquiry turns into a booked consultation instead of a missed call.
A med spa does not lose money on the treatment. It loses money on the consultation that never gets booked, and the client who buys a package of six and comes back for two. Both are follow-up problems, and both are fixable.
The usual setup is a booking link on Instagram, a paper form at the front desk, and a receptionist who is also answering the phone, taking payments, and handing out aftercare sheets. The consultation follow-up is a sticky note. The package reminder is a guess.
I put the whole chain in one place: the enquiry, the consult booking, the plan, the reminders, and the review. The front desk still talks to clients. The system makes sure nobody falls through the gap between the consult and the first treatment.
Built around your treatments and your rooms. A laser clinic and an injectables-only spa do not get the same setup, and neither gets a generic beauty template.
A client books Botox or a laser session from your website or Instagram link, picks a real open slot, and gets a confirmation straight away. The calendar is set per provider and per room, so a treatment that needs 90 minutes cannot be squeezed into a 30-minute gap. I set the calendars up around how your rooms and staff actually run, not a generic booking page.
Most med spa enquiries come in the evening, when the front desk has gone home. A missed call gets a text back within a minute, and the reply asks what treatment they are interested in. If you want a voice agent answering instead, that is a separate scope on the AI receptionist side. Either way, the lead is captured and the front desk sees it first thing in the morning.
A consultation is not a sale. It is the start of one. After a consult, the client gets a short message the same day with the plan you discussed and a link to book the first treatment. If they do not book, a second message follows in two days, and a third a week later. The messages mention the treatment they asked about, not a generic discount blast.
Monthly memberships and packages of six or eight sessions only make money if clients actually come back. I build reminders that go out when a package is running low, when a membership payment is due, and when a client has not booked in six weeks. The message names the package they bought, so it reads like a person who knows them, not a blast.
Laser, peels, and injectables all have prep and aftercare rules, and clients forget them. The system sends prep notes two days before the visit and aftercare notes the evening after it, with the right version for the treatment they had. That is fewer calls to the front desk asking what they can and cannot do.
Two hours after a treatment, the client gets a text asking how it went, with a link to your Google page. Med spas live on reviews and before-and-after trust, so the ask goes out when the client is still happy, not three weeks later when they have forgotten the visit.
Step 01
Instagram DM, website form, Google ad, or a phone call. It lands in one pipeline tagged by treatment interest: injectables, laser, skin, or body.
Step 02
A text and email go back with a booking link. If they do not book, a short follow-up run keeps the conversation open for two weeks.
Step 03
After the consult, the client gets their plan in writing and a link to book the first session. The pipeline moves when they book, not when someone updates it by hand.
Step 04
Reminders, package top-ups, and membership renewals run off what the client actually bought. The front desk stops chasing renewals from memory.
GoHighLevel is not HIPAA compliant out of the box. There is a HIPAA add-on at $297 a month, and compliance needs a signed Business Associate Agreement, the right configuration, and staff who handle patient information properly. No CRM setup makes a med spa compliant on its own.
If your spa handles protected health information, we sort the add-on and the setup questions first, before any build work. If you only take bookings and general enquiries, the risk is lower, but it still deserves a straight conversation rather than an assumption.
Pricing for the build itself is on the GoHighLevel setup page and the CRM automation page: $900 one-time for a foundation setup, CRM automation from $1,500, most projects 2 to 6 weeks, and 30 days of post-launch support on both. The GoHighLevel software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with a 14-day free trial.
Not by default, and I do not claim otherwise. GoHighLevel offers a HIPAA add-on at $297 a month, and compliance depends on how it is set up: a signed Business Associate Agreement, the right settings, and staff handling patient information correctly. If your med spa handles protected health information, we talk about the add-on and the setup it needs before any build starts. A med spa that only books cosmetic treatments still needs to think this through, not assume it is covered.
Yes. Calendars handle the booking, and Stripe handles payment where you want deposits or full payment upfront. I set deposits for the treatments where no-shows cost you real money, and leave a book-now-pay-later option where you prefer it. Payment links can go out in the confirmation message, so the client pays before the slot is locked in.
The missed call gets a text back within a minute, asking what treatment they are interested in and offering a booking link. Their reply lands in one inbox for the front desk in the morning. If you want calls answered by voice instead of texted back, that is the AI receptionist build, scoped separately.
The software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with annual billing working out to about $81, $248, and $414 a month, and a 14-day free trial. SMS, email, and call usage is billed separately. The HIPAA add-on, where needed, is $297 a month on top. My build work is a one-time fee: $900 for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most projects take 2 to 6 weeks.
Yes, with limits I will be straight about. GoHighLevel tracks the package, the sessions used, and the renewal date, and sends reminders when a package runs low or a membership renews. It is not a full medical records system, and it does not replace whatever you use for clinical notes. It handles the booking, the reminders, and the follow-up around the package.
Not always. If your current booking tool has an API or a webhook, I check whether it can feed bookings into GoHighLevel so follow-up still runs. If it cannot, we talk about moving booking into GoHighLevel calendars. I do not rip out a working system just to sell a build.
Tell me your treatments, where enquiries come from, and what happens after a consultation today. I will come back with an honest scope, a timeline, and a price. Back to the GoHighLevel hub if you want the full picture first.