Your database is full of people who will buy or sell in the next year. Your new leads go cold in hours. I build GoHighLevel so the old list gets worked, the new lead gets an answer in minutes, and nobody waits six months for a follow-up that never comes.
Ask an agent how many contacts are in their CRM and the answer is usually a few thousand. Ask how many they spoke to last month and the answer is a dozen. The rest are names on a list: people who enquired about a house in 2023, past clients, open-house sign-ins. Every one of them is a future deal for someone. Usually it ends up being another agent.
New leads are worse. A buyer fills in a form at 9pm, the agent sees it at 8am, and by then the buyer has already had a showing booked with someone else. In real estate, slow follow-up does not mean a lost lead. It means a lost commission.
I build the system around those two gaps: the old database gets worked in small batches, and the new lead gets an answer in minutes. The agent still does the selling. The system makes sure the selling starts on time.
Built around how long your buyers actually take. A first-time buyer and an investor do not get the same nurture, and a team of five does not get the same setup as a solo agent.
Most agents sit on a database of hundreds or thousands of old leads, past clients, and people who enquired two years ago and never bought. I build a reactivation run that works through that list in small batches, not one giant blast: a short text asking if they are still thinking about buying or selling, and a reply that routes them to the right agent. The ones who answer are the ones worth calling. The list stops being dead weight and starts producing appointments again.
A buyer fills in a form on a listing at 9pm. If nobody replies until the next morning, another agent has already spoken to them. I set up an instant reply by text and email, with a question that qualifies them: are you pre-approved, what area, what budget. If they reply, the lead goes to the on-call agent straight away. Speed matters more in real estate than in almost any other industry I work in.
Most buyers take months. A nurture run keeps them warm without spamming them: a new listing in their price range, a short market note once a month, a check-in every few weeks. The messages are tied to what they told you they wanted, so a first-time buyer looking at condos does not get emails about luxury acreage. When they are ready, you are the agent they already hear from.
A homeowner gets a valuation and then goes quiet for six months. I build a seller run that follows up on the valuation, then sends a short market update for their area every month or so. When they finally decide to list, the agent who stayed in touch gets the call. The run stops the moment they list or say no.
Thirty people sign in at an open house and the agent never speaks to twenty-five of them again. I build a follow-up run that goes out the same evening: thanks for coming, here is the listing link, and a question about what they thought of the price. Anyone who replies gets routed to the agent. The sign-in sheet stops being a piece of paper that ends up in a drawer.
On a team, leads need to go to the right agent, fast, and nobody should be able to cherry-pick. I set up round robin assignment, so new leads go to the next agent in rotation, and a follow-up run that fires even if the agent forgets. Team leads can see who replied, who booked, and which leads have gone cold, without asking each agent for an update.
Step 01
A new enquiry from a listing, a portal, or an ad. Or an old contact who answers a reactivation text. Either way, it lands in one pipeline with a tag: buyer, seller, or past client.
Step 02
A text and email go back with a question that qualifies them. If they reply, the lead goes to the right agent and the pipeline moves.
Step 03
Buyers who are months away get listing alerts and monthly check-ins. Sellers get area market updates. Nobody gets the same message twice.
Step 04
When they are ready, the booking link is already in their messages. After closing, they go into a past-client run so the next move comes back to you.
Setup is $900 one-time. That covers the account, one pipeline built around your buyers and sellers, lead capture, one follow-up sequence, calendar and booking, and a basic landing page. CRM automation starts at $1,500 and covers the full set: database reactivation, speed-to-lead, long nurture, seller follow-up, open-house follow-up, and round robin for teams.
The GoHighLevel software itself is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro). Annual billing works out to about $81, $248, and $414 a month, with a 14-day free trial. SMS, email, and call usage is billed separately. Most projects take 2 to 6 weeks, and both tiers include 30 days of post-launch support for bug fixes and small tweaks.
Full pricing and scope live on the GoHighLevel setup page and the CRM automation page.
It means working through your existing contacts, the people who enquired, viewed a home, or bought from you years ago, and finding the ones who are ready to move now. I send short texts in small batches, not one blast to the whole list, and only the people who reply get a call. It works because these people already know you, and a large share of them are still in the market or know someone who is. It does not work if the list is bought data or ten years old with no consent to contact.
Yes. I set up round robin lead assignment so new leads go to the next agent in turn, and each agent sees only their own leads and tasks. Team leads get a view of the whole pipeline: who replied, who booked a showing, and which leads have gone cold. It needs the Unlimited plan at $297 a month or the Founder plan at $497 a month if you want unlimited sub-accounts, and I advise on which one fits your team size before we start.
Within five minutes is the honest answer for a new buyer enquiry. After that, the chance they talk to another agent climbs fast. I set up an instant text and email reply that goes out the moment a form is filled in, and a missed-call text-back for phone leads. The reply asks one qualifying question and offers a showing link, so the agent who picks it up already knows what the buyer wants.
It depends on the source. Most lead sources can send leads into GoHighLevel by email parsing, a webhook, or a form integration. I check each source you use and tell you which ones connect cleanly and which ones need a workaround. If a portal only sends leads by email, I set up email parsing so the lead still lands in the pipeline with the right details.
The software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with annual billing working out to about $81, $248, and $414 a month, and a 14-day free trial. SMS, email, and call usage is billed separately. My build work is a one-time fee: $900 for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most projects take 2 to 6 weeks.
Sometimes, and sometimes not. If your current CRM already does follow-up and you use it every day, I will tell you to stay. If you pay for a CRM that nobody opens, and your follow-up lives in your head or in a spreadsheet, a move makes sense. Migration is a separate scope, quoted on its own, and it includes moving contacts, rebuilding pipelines, and rebuilding the workflows that matter.
Tell me how many contacts you have, where your leads come from, and how fast a new enquiry gets a reply today. I will come back with an honest scope, a timeline, and a price. Back to the GoHighLevel hub if you want the full picture first.