A solar sale takes weeks, and the homeowner is talking to your competitors the whole time. I build GoHighLevel so the quote gets followed up, the survey gets booked, and the lead that is not ready this month is still yours when they are.
Solar is a long sale. A homeowner asks for a quote, the survey gets done, the numbers go out, and then nothing for three weeks. The setter moves on to the next lead. The homeowner signs with the installer who called them back. That is not a pricing problem. That is a follow-up problem, and it repeats on every deal.
The other half of the problem is speed. Ad leads and bought leads go to more than one installer. The company that replies in five minutes gets the consultation. The company that replies the next morning gets a polite no.
I build the system around those two facts: instant reply for new leads, and a follow-up run that lasts as long as the decision does. Your setters still sell. The system makes sure no quote sits untouched for a month.
Built around your sales stages, from first form to install. A residential installer and a commercial solar company do not get the same pipeline, and neither does a team of two setters and a team of ten.
A homeowner fills in a form from an ad, a website, or a door-knocking list. I build an intake form that asks the questions that actually matter: do they own the home, what is the roof like, what is the monthly electric bill, and is there shading. The lead is tagged by those answers, so your setters call the homeowners with a suitable roof first, not the renters and the heavily shaded roofs.
Solar ad leads go cold fast. A homeowner fills in a form at 8pm and three other installers call them before breakfast. I set up an instant text and email reply that goes out the moment the form lands, with a question about the best time to call and a link to book a consultation. The setter who calls first usually gets the appointment.
A solar quote is a five-figure decision. Homeowners take weeks, sometimes months, and they talk to two or three installers. I build a follow-up run that goes out over eight weeks: the quote link, a note about the savings estimate, a reminder about the site survey, and a plain question about what is holding them back. The messages mention their roof and their bill, not a generic discount.
The survey is the step where deals get won or lost. I build a booking flow for site surveys with reminders the day before and the morning of, and a reschedule link in every message. If the homeowner cancels, the follow-up run restarts instead of the lead going quiet. The surveyor's calendar is set per rep and per area, so nobody is booked across town twice in one morning.
Most solar leads are not ready this month. They are waiting on a roof repair, a move, or a budget decision. I build a nurture run that keeps them warm for months: a short market note, a reminder about the quote, a check-in every few weeks. When their situation changes, you are the installer they already hear from, not a cold call from a company they forgot.
A solar install is a big, visible job, and the homeowner is usually pleased the day the panels go live. I build a review request that goes out after the install is complete, with a link to your Google page. Reviews from real installs are the strongest proof a solar company has, and they are worth asking for while the job is still fresh.
Step 01
Form, ad, or canvass list. The intake form captures home ownership, roof, and bill size, and the lead is tagged so setters know who to call first.
Step 02
An instant text and email go back with a booking link for a consultation. If they do not book, a short follow-up run keeps the conversation open.
Step 03
Reminders go out before the survey, and a reschedule link is in every message. The survey moves the lead to quote stage automatically.
Step 04
An eight-week follow-up run keeps the quote in front of the homeowner. After the install, a review request goes out and the homeowner moves into a referral run.
Setup is $900 one-time. That covers the account, one pipeline built around your sales stages, lead capture, one follow-up sequence, calendar and booking, and a basic landing page. CRM automation starts at $1,500 and covers the full set: intake and qualification, speed-to-lead, quote follow-up, survey booking, long nurture, and review requests after install.
The GoHighLevel software itself is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro). Annual billing works out to about $81, $248, and $414 a month, with a 14-day free trial. SMS, email, and call usage is billed separately. Most projects take 2 to 6 weeks, and both tiers include 30 days of post-launch support for bug fixes and small tweaks.
Full pricing and scope live on the GoHighLevel setup page and the CRM automation page.
Eight weeks at least, and often longer. A solar quote is a five-figure decision and most homeowners talk to more than one installer. I build a run that goes out over eight weeks, with the messages spaced further apart as time goes on: the quote link, the savings estimate, a survey reminder, and a check-in about what is holding them back. The run stops the moment they book, buy, or say no.
Yes. Canvass leads go into GoHighLevel from a form on a phone or tablet, or from an imported list, tagged by area and by interest level. The follow-up run starts the same day, so a homeowner who said come back next week gets a text that evening, not a note on a clipboard that nobody reads.
The software is paid separately to GoHighLevel: Starter $97 a month, Unlimited $297 a month, or Founder $497 a month (renamed October 2026, formerly Agency Pro / SaaS Pro), with annual billing working out to about $81, $248, and $414 a month, and a 14-day free trial. SMS, email, and call usage is billed separately. My build work is a one-time fee: $900 for a foundation setup, CRM automation from $1,500, and custom builds scoped separately. Most solar projects take 2 to 6 weeks. A company with several setters usually needs the Unlimited plan.
Yes. I build a pipeline with the stages your deals actually go through: new lead, consultation booked, survey done, quote sent, contract signed, install scheduled, and install complete. Each stage has the follow-up that belongs to it, so a lead does not sit in the wrong stage for a month. It is not a replacement for your project management tool, but it keeps the sales side visible.
Yes, and that is where speed-to-lead matters most. Bought leads are usually sold to more than one installer, so the first reply wins. I set up an instant reply and a setter queue, and I am honest about the limits: if the lead data is old or the homeowner never asked to be contacted, no workflow will save it.
Yes. After the install is complete and the review request has gone out, the homeowner goes into a referral run: a short message asking if they know anyone thinking about solar, and a reminder a few months later. Referrals are the cheapest leads a solar company gets, and most installers never ask for them in a structured way.
Tell me where your leads come from, how long a sale usually takes, and what happens after a quote goes out today. I will come back with an honest scope, a timeline, and a price. Back to the GoHighLevel hub if you want the full picture first.