Muhammad Salman

Real Systems. Delivered.

Production automation systems, platforms, and integrations built across an 18+ year career.

⚙️

Business Automation

CRM systems, lead generation platforms, POS solutions, and workflow automation tools.

Lead Generation SaaS Platform (rebeliQ / leadPops)

Senior Software Engineer → Technical Team Lead → Director of Technologies

2015 – 2024

A customisable funnel and lead capture SaaS platform that helps businesses collect and qualify leads. Over 3,000 businesses used this platform to boost their lead generation.

Laravel 10MySQLRedisRackspace Load BalancerGearmanSupervisordReactJS

Key Highlights

  • Built the core product structure and main functionalities from the ground up.
  • Led the development team as Technical Team Lead, providing technical direction.
  • As Director, managed Scrum implementation, product backlog, and CI/CD processes.
  • Personally deployed production updates with rollback plans to protect existing customers.
  • Developed backfill processes for new features to ensure smooth integration.

Microsite Builder (Microservice)

Project Manager

2023 – 2024

A drag-and-drop microservice tool that lets users quickly build single-page sites and landing pages alongside the main SaaS product, with shared sessions and ready-to-use templates.

GrapesJSReactJSREST APIMySQLRedisRackspaceGearmanSupervisordLet's Encrypt

Key Highlights

  • Built the core microservice architecture ensuring robust performance and scalability.
  • Integrated GrapesJS for design controls with custom designs and features.
  • Incorporated Froala Editor as the standard text editor with custom controls.
  • Managed product backlog, sprint planning, and retrospectives.
  • Coordinated deployments with the development team to ensure smooth rollouts.

Form / Funnel Builder (Landing Page Microservice)

Project Manager

2023 – 2024

A highly customisable form and funnel builder developed as a microservice, featuring 16 question types, conditional logic, Google location search, image gallery selection, and file uploads.

Laravel 10Handlebars.jsGoogle Map APIFilestack APIREST APIMySQLRedis

Key Highlights

  • Directed the building of the core microservice structure integrated with the main SaaS product.
  • Introduced conditional logic capabilities for dynamic form adjustments.
  • Implemented 16 different question types from basic inputs to advanced file uploads via Filestack API.
  • Created predefined templates in collaboration with enterprise partners.
  • Led Sprint planning and retrospectives throughout agile development cycles.

Rebel Local / Rebel Path (Stickybar)

Project Manager

2019 – 2022

An add-on feature for SaaS customers enabling creation of customisable stickybars (omnibar, stickybar, full-page) that can be embedded on any website via JavaScript snippet or unique URL.

Laravel 10MySQLRedisRackspace Load BalancerGearmanSupervisord

Key Highlights

  • Managed integration of Rebel Path within the main SaaS platform without disrupting existing services.
  • Developed core architecture with omnibar, stickybar, and full-page variants.
  • Led product backlog management, sprint planning, and retrospective meetings.
  • Coordinated deployments meticulously to prevent bugs for current users.

Zapier Application (leadpops-leads)

Project Manager

2019 – 2022

A native Zapier application enabling leadPops customers to integrate their forms and funnels with 1,000+ third-party apps. Released in Legacy and Advanced versions with pre-made Zaps.

Zapier APIREST APIMySQLKeyDB / RedisRackspace Load BalancerGearmanSupervisord

Key Highlights

  • Spearheaded development of the native Zapier application adhering to Zapier's API specifications.
  • Released two versions: Legacy (existing customers) and Advanced (new hooks and triggers).
  • Developed pre-made Zaps for pre-designed funnels for quick customer activation.
  • Solved asynchronous lead submission load-balancing using Supervisord and Gearman workers.
  • Managed the entire project lifecycle from backlog through retrospectives.

n8n Automation Workflows

Developer & Architect

2023 – Present

Self-hosted n8n automation workflows deployed on an Ubuntu server under a personal domain, automating content distribution and AI-generated social media operations.

n8nUbuntu ServerAI Integration

Key Highlights

  • Blog → Social Media content repurposing pipeline.
  • YouTube → Social Media distribution pipelines.
  • AI-generated unique social media post workflows.

Complete POS & CRM System

POS & CRM

Developer & System Architect

2024 – Present

A custom-built business management system for small and medium businesses covering customer records, invoice management, sales tracking, purchase management, and point-of-sale operations in a single admin dashboard.

PHPLaravelMySQLReactJSREST APIMulti-User AuthReporting Dashboard

Key Highlights

  • Full customer and contact record management with interaction history.
  • Invoice generation, billing, and payment tracking without manual spreadsheets.
  • Point-of-sale transaction workflow for counter and retail operations.
  • Sales and purchase management with real-time dashboard visibility.
  • Role-based multi-user access control for staff, managers, and admins.
  • Business reporting with revenue, sales, and performance metrics.
  • Customised to each client's specific workflows, branding, and data structure.
🛒

eCommerce Automation

Automated price monitoring and controlled listing update workflows for eCommerce sellers.

Amazon → eBay Price Monitoring & Auto-Update Automation

eCommerce Automation

Developer & System Architect

2024 – Present

An automated price monitoring system built for Amazon-to-eBay dropshippers managing large product catalogues. The system checks Amazon source prices at scheduled intervals and surfaces pricing changes so sellers can update their eBay listings in a controlled, API-compliant manner.

n8n / Custom AutomationREST APIseBay APIAmazon Price APIWhatsApp APITelegram APIEmail NotificationsScheduled JobsMySQL

Key Highlights

  • Monitors up to 4,000+ Amazon product prices at configurable 6–12 hour intervals.
  • Delivers alerts via Email, WhatsApp, and Telegram when prices change beyond defined thresholds.
  • Provides suggested eBay listing prices based on configurable profit margin rules.
  • User-approval workflow: sellers review and approve price updates before any eBay listing is changed.
  • Controlled eBay API update frequency to respect platform rate limits.
  • Admin dashboard with price history tracking and bulk/selective approve workflows.
  • Custom pricing rules, thresholds, and profit margin calculator for high-volume sellers.
📣

Marketing Automation

Email campaign management, deliverability workflow systems, and social media outreach automation.

Email Campaign Automation & Deliverability Workflow System

Marketing Automation

Developer & Automation Architect

2024 – Present

A structured email campaign management and automation system for running organised, permission-based email outreach. The system handles sender configuration, campaign scheduling, delivery tracking, and automated follow-up sequencing across multiple campaigns.

n8nSMTP ConfigurationSPF / DKIM / DMARCCampaign SchedulerMulti-Sender ManagementAnalytics DashboardMySQL

Key Highlights

  • Campaign scheduling and sequencing for structured email outreach.
  • Sender authentication setup including SPF, DKIM, and DMARC configuration.
  • Multi-sender distribution management for campaign organisation.
  • Automated follow-up sequences with configurable timing and conditions.
  • Delivery tracking and campaign performance analytics dashboard.
  • Permission-based subscriber list management and segmentation.
  • Campaign status reporting and workflow monitoring.

Instagram Marketing Workflow & Outreach Automation

Marketing Automation

Developer & Automation Architect

2024 – Present

A structured marketing workflow system for managing Instagram-based outreach campaigns using platform-compliant API workflows. The system supports organised campaign management, lead tracking, follow-up scheduling, and performance monitoring.

n8nInstagram Graph APICRM IntegrationCampaign TrackingWorkflow Automation

Key Highlights

  • Platform-compliant outreach workflow using official Instagram Graph API channels.
  • Structured campaign management and scheduling for organised outreach.
  • Contact and lead tracking across outreach campaigns.
  • Automated follow-up sequencing with configurable timing intervals.
  • Campaign performance reporting and outreach analytics.
  • CRM integration for lead capture and pipeline management.
  • Centralised campaign dashboard for monitoring all outreach activity.
🔧

DevOps & Infrastructure

CI/CD pipelines, load balancing, caching, query optimization, and backend performance engineering.

AI-Assisted CI/CD & Deployment Pipeline Automation

DevOps

DevOps Engineer & Architect

2023 – Present

A CI/CD pipeline implementation to help development teams move code from pull request through staging to production in a controlled and reliable manner. The system supports continuous integration, automated build and test steps, environment-based release management, and structured deployment workflows.

Bitbucket PipelinesCI/CDGitHub ActionsAutomated TestingStaging DeploymentProduction DeploymentBranch Strategy

Key Highlights

  • Continuous integration workflow with automated build and test stages.
  • Pull request review workflow integrated into the deployment pipeline.
  • Staging environment deployment for pre-production validation.
  • Controlled production deployment with branch-based release strategy.
  • AI-assisted PR review workflow support for improved code quality.
  • Release control process with deployment visibility and audit trail.
  • Implemented using Bitbucket Pipelines and compatible CI/CD tooling.

Rackspace Load Balancer & Round-Robin Traffic Distribution

Infrastructure

Infrastructure Engineer

2018 – 2024

A server infrastructure setup on Rackspace to distribute incoming application traffic across multiple servers using a round-robin approach. The implementation reduced single-server pressure and supported better availability and traffic handling for the SaaS platform.

RackspaceLoad BalancingRound-Robin DistributionLinux ServersHigh-Availability Architecture

Key Highlights

  • Rackspace load balancer configuration for multi-server traffic distribution.
  • Round-robin traffic routing to balance load across available servers.
  • Eliminated single-server pressure and reduced overload risk.
  • Improved application availability and reliability under traffic spikes.
  • Part of a high-availability architecture achieving 99.98% platform uptime.
  • Supported the SaaS platform serving 3,000+ global business customers.

Varnish Cache Server Setup for Application Speed Optimization

Infrastructure

Performance Engineer

2018 – 2024

Configured a Varnish cache server on Rackspace infrastructure to improve application response time, reduce backend processing overhead, and deliver faster page loading under high traffic. The setup included cache rules, TTL configuration, and performance tuning.

Varnish CacheRackspaceHTTP CachingCache Rules & TTLPerformance TuningLinux Server Configuration

Key Highlights

  • Varnish cache server configuration for HTTP-level content caching.
  • Significant reduction in backend server load through cached content delivery.
  • Improved application response time and page speed under traffic.
  • Cache rules and TTL tuning for both dynamic and static content types.
  • Integrated with load balancer and round-robin infrastructure stack.
  • Supported the 3,000+ customer SaaS platform serving high daily traffic volumes.

High-Traffic Query & Thread Optimization

Infrastructure

Backend Performance Engineer

2018 – 2024

Backend performance optimization work focused on improving application behaviour under heavy query load and high-traffic conditions. The work involved identifying slow query bottlenecks, optimising data retrieval patterns, and implementing background processing approaches to improve system responsiveness.

MySQLQuery OptimizationRedisLaravelBackground ProcessingPerformance Profiling

Key Highlights

  • Identified and resolved slow database query bottlenecks under load.
  • Optimised heavy data operations to reduce backend execution time.
  • Implemented background and parallel processing approaches where appropriate.
  • Used Redis for caching and queue management to offload expensive operations.
  • Improved backend execution flow for high-traffic concurrent request handling.
  • Reduced backend response time for the SaaS platform serving 3,000+ businesses.
📱

Legacy Work

Earlier projects including mobile application development and recruitment systems.

BlackBerry Mobile Applications (12 Apps)

Mobile Developer

2010 – 2012

Developed 12 BlackBerry mobile applications at FiveRivers Technologies across productivity and media segments. 'Photo Editor' achieved the #1 category ranking on BlackBerry World.

BlackBerry APIJavaPHP Backend

Key Highlights

  • 'Photo Editor' achieved #1 category ranking on BlackBerry World.
  • Applications generated approximately USD 100,000 in peak monthly revenue.
  • Contributed to full product lifecycle including ideation, feature prioritisation, UX refinement, release, and monetisation optimisation.
  • Maintained and updated apps with new BlackBerry API features.

Nurse Online Recruitment System

Lead Developer

2010 – 2012

A full-cycle online recruitment system for nurses, built at FiveRivers Technologies. Showcased full-stack development capabilities from front-end through back-end.

PHPCodeIgniterMySQLXHTMLCSS

Key Highlights

  • Led the complete development from front-end design through back-end implementation.
  • Built using PHP with Custom MVC, CodeIgniter, and WordPress.
  • Implemented web services (SOAP, REST) to support mobile app connectivity.
  • Designed and managed all CRUD operations and database schema.

GoHighLevel Live Projects

Selected live client builds configured using GoHighLevel CRM.

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