Professional Resume
Muhammad Salman
Director of IT & Growth Automation Specialist
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Muhammad Salman
Director of Information Technology & Growth Automation Specialist
Professional Summary
I am a Director of Information Technology and Growth Automation specialist with more than 18 years of experience leading enterprise SaaS platforms, CRM systems, and cloud-based infrastructure for US-based organisations. My career spans technology strategy, people leadership, DevOps governance, platform scalability, and operational excellence.
I have a strong background in GoHighLevel (GHL) CRM systems, workflow automation using Zapier, Make.com, and n8n, and building lead generation funnels for service businesses. I have managed distributed engineering teams across Serbia and India, maintained 99.98% platform uptime, contributed to 30% revenue growth, and reduced customer churn by 25% through structured SLA governance. I translate business goals into clear technical scope, lead Agile sprint delivery, and build automation systems that improve activation, retention, and operational efficiency.
Key Achievements
Professional Experience
GHL Specialist / CRM Automation Consultant
Independent Consulting · Remote
- •Build and maintain end-to-end GoHighLevel (GHL) systems for service businesses: lead capture, nurture, appointment booking, and follow-up.
- •Create multi-step SMS/email workflows for faster response times, higher show-up rates, and improved pipeline visibility.
- •Configure pipelines, stages, tags, custom fields, and smart lists to keep CRM data clean and actionable.
- •Design funnels, landing pages, forms, and surveys aligned with conversion goals and offer positioning.
- •Connect third-party systems using Zapier/Make.com, webhooks, and APIs; troubleshoot delivery, triggers, and sync issues.
- •Set up Meta lead form integrations to instantly push leads into GHL with automated confirmation and follow-up messaging.
Director of IT / Platform & Growth Enablement
Rebel IQ (FKA leadPops) · California, USA (Remote)
- •Led technology strategy and delivery for a SaaS platform supporting 3,000+ global business customers.
- •Managed and mentored 25+ cross-functional engineers across software, QA, DevOps, and operations — including distributed Scrum teams across Serbia (10 engineers) and India (12+ team members).
- •Implemented enterprise-grade CI/CD pipelines and release governance improving deployment reliability by 40%.
- •Oversaw high-availability architecture achieving 99.98% uptime and optimised load balancing.
- •Established ITIL-based SLAs and incident response protocols reducing customer churn by 25%.
- •Enabled 30% revenue growth through platform performance optimisation for 3,000+ customers.
- •Acted as Agile stakeholder, translating executive and commercial priorities into structured backlog and sprint objectives.
- •Introduced KPI dashboards and reporting structures to strengthen visibility into performance and customer engagement metrics.
- •Maintained 2,400+ WordPress websites with robust architecture; developed custom themes and plugins.
- •Built microservices using ReactJS integrated with Laravel; implemented Redis/KeyDB for performance optimisation and Varnish for round-robin load balancing.
- •Developed and maintained 50+ CRM integrations including Salesforce, Zoho, LionDesk, and Purple Dot.
- •Designed and launched the 'leadpops' Zapier application, enabling integrations with 1,000+ external SaaS platforms.
Technical Team Lead / Senior Software Engineer
Rebel IQ (FKA leadPops) · California, USA (Remote)
- •Led web development teams delivering customer-facing platforms and internal tools.
- •Coordinated end-to-end project delivery, ensuring alignment with timelines and business goals.
- •Developed with React.js on the frontend and Laravel/Zend Framework on the backend to build robust, scalable web applications.
- •Implemented Git flow, managed sprint ceremonies, and conducted rigorous code reviews.
- •Mentored engineers and encouraged ownership, continuous learning, and technical leadership.
- •Introduced process improvements to enhance delivery speed and code quality.
Sr. Software Engineer
Hardboot Communications Inc. · Remote
- •Enhanced and maintained existing products with a strong focus on user experience and quality.
- •Led feature development, database optimisation, and performance improvements using WordPress, CodeIgniter, and PHP.
- •Coordinated project delivery and supported team alignment with business objectives.
- •Optimised SQL queries for handling bulk data and improving system performance and scalability.
Software Engineer
AppAddictive · USA (Remote)
- •Delivered web solutions using PHP frameworks (CodeIgniter) and WordPress in a remote environment.
- •Led projects from planning through deployment, ensuring timely delivery.
- •Built integrations and tools to support digital marketing and social media platforms, including Facebook API integrations.
- •Managed and optimised database-driven applications using SQL.
Software Engineer / Mobile Developer
FiveRivers Technologies · Pakistan
- •Developed web and mobile applications using PHP frameworks (CodeIgniter, Custom MVC) and WordPress.
- •Designed and maintained backend services, databases, and APIs (SOAP, REST, XML-RPC).
- •Led development of a full-cycle online Nurse Recruitment System.
- •Developed 12 BlackBerry mobile applications across productivity and media segments — 'Photo Editor' achieved #1 category ranking on BlackBerry World.
- •Applications generated approximately USD 100,000 in peak monthly revenue.
- •Contributed to the full product lifecycle including ideation, feature prioritisation, UX refinement, release, and monetisation optimisation.
Web Developer
Progressive Multimedia System · Pakistan
- •Led development of a Sales Management System for a food company using custom MVC architecture.
- •Completed nearly ten projects across various client domains.
- •Built backend systems and implemented custom roles (Zone Manager, Regional Manager, Area Manager) within sales systems.
- •Implemented SQL query optimisation and security measures against injection attacks.
- •Co-developed a Stock Management System for Advance Polymers Inc.
Core Skills
Education
Master of Information Technology (MSIT)
University of the Punjab
2006 – 2008 · CGPA: 3.83 / 4.00
Bachelor of Mathematics & Computer Science
University of the Punjab
2004 – 2006 · Grade: A
Additional Information
Specialisation: Sales automation, system integration, and high-traffic platform optimisation.
Languages: English (Fluent), Urdu (Fluent)